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eyes-hero

EYES

With Maybelline New York's eye makeup products, open your eyes to a world of possibilities - from subtly lined eyes to dramatic smokey eyes, from bright pops of color to flirty blush shades.

BEST SELLERS

Volum' Express The Hypercurl Mascara
Black
Black
Volum' Express The Hypercurl Mascara
Your everyday mascara for a fresh, natural look
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Fashion Brow Duo Shaper
Blonde Brown
Blonde Brown
Fashion Brow Duo Shaper
Say no to fake-looking brows! Now, it's so easy to get fuller, natural-looking brows!
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Hyperink Liquid Liner
Black
Black
Hyperink Liquid Liner
Define your look with a liner that does it all!
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The Blushed Nudes Palette
Blushed
Blushed
The Blushed Nudes Palette
Make yourself blush with this 12-shades-in-1 rosy nude palette fit for any occasion
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HOW TO
MAKEITHAPPEN

3-eyeliner-newbies-dared-to-use-liquid-liner
FEATURED

3 EYELINER NEWBIES DARED TO USE LIQUID LINER

Applying eyeliner effortlessly is a constant struggle, but not with Hyperink Liner. 3 girls try it for the first time – see their verdict in this video!
break-up-with-your-old-liners-with-hyperink-liner
FEATURED

BREAK UP WITH YOUR OLD LINERS WITH HYPERINK LINER

It’s the eyeliner that does it all – the Hyperink Liquid Liner has a unique flexi-cushion so it’s easy to use, gives intense black color that lasts up to 12 hours, and is even easy to remove with a makeup remover.
HOW TO FIERCE IT UP
TUTORIAL

HOW TO FIERCEITUP WITH THE NEW HYPERINK LIQUID LINER

Give yourself that extra edge and #FierceItUp with the NEW Hyperink Liquid Liner! With its unique flexi-cushion tip, it gives you maximum control so you can get fierce precise lines every time you apply. Beauty blogger Say Tioco shows you how it's done in this video!
EYE MAKEUP
  • MASCARA
    • All
    • Curl
    • Length
    • Volume
  • EYE LINER
    • All
    • Defining
    • Long Wearing
  • BROW
    • All
    • Defining
    • Shaping
  • EYE SHADOW
    • All
    • Highlighting
    • Long Wearing
    • Metallic
  • MAKEUP REMOVER
    • All
    • Cleansing
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