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eyes-hero

EYES

With Maybelline New York's eye makeup products, open your eyes to a world of possibilities - from subtly lined eyes to dramatic smokey eyes, from bright pops of color to flirty blush shades.

BEST SELLERS

Volum' Express The Hypercurl Mascara
Black
Black
Volum' Express The Hypercurl Mascara
Your everyday mascara for a fresh, natural look
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Hyperink Liquid Liner
Black
Black
Hyperink Liquid Liner
Define your look with a liner that does it all!
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Fashion Brow Duo Shaper
Blonde Brown
Blonde Brown
Fashion Brow Duo Shaper
Say no to fake-looking brows! Now, it's so easy to get fuller, natural-looking brows!
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The Blushed Nudes Palette
Blushed
Blushed
The Blushed Nudes Palette
Make yourself blush with this 12-shades-in-1 rosy nude palette fit for any occasion
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HOW TO
MAKEITHAPPEN

FEATURED

FIERCE IT UP WITH HYPERINK LINER

Break up with your crayon liners and #FierceItUp with a liner that does all - the NEW Hyper Ink Liquid Liner! It's a hyper-intense ultra black liner that’s so easy to use – plus, it’s smudge-proof and long-lasting, giving you a bold, fierce look for up to 12 hours.
FEATURED

GET THE LOOK OF LOVE WITH HYPERCURL

Want to get the #LookOfLove? It's all in your eyes – and with Hypercurl Mascara, achieve bigger and brighter eyes for that instantly blooming, irresistible look.
FEATURED

THE NEW HYPERINK LIQUID LINER

Same old look? #FierceItUp with bold eyes that speak volumes! The NEW Hyper Ink Liquid Liner is a hyper-intense black liner that's totally smudge-proof, giving you a fierce look that lasts for up to 12 hours. And it has a flexi-cushion tip that gives you extreme control, making Hyperink so easy to use!
EYE MAKEUP
  • MASCARA
    • All
    • Curl
    • Length
    • Volume
  • EYE LINER
    • All
    • Defining
    • Long Wearing
  • BROW
    • All
    • Defining
    • Shaping
  • EYE SHADOW
    • All
    • Highlighting
    • Long Wearing
    • Metallic
  • MAKEUP REMOVER
    • All
    • Cleansing
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