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EYES

With Maybelline New York's eye makeup products, open your eyes to a world of possibilities - from subtly lined eyes to dramatic smokey eyes, from bright pops of color to flirty blush shades.

GIVE IN TO TEMPTATION

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TOTALLY FULL, TOTALLY SOFT LASHES

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Total Temptation Mascara is infused with coconut extract and has a creamy whipped formula forthe softest lash look!
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HOW TO
MAKEITHAPPEN

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TRENDING

TOTALLY FULL, TOTALLY SOFT LASHES

Give in to temptation and achieve totally full, totally soft lashes with Total Temptation Mascara! It has a creamy whipped formula to give you the softest lash look!
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TRENDING

24HR TATTOO LASTING IMPACT

If you're looking for a fool proof liner that's easy and affordable, the LINE TATTOO IMPACT PEN is perfect for you! It's WATER PROOF, SWEAT PROOF, and SMUDGE PROOF!
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TRENDING

GET NATURALLY DEFINED BROWS

Getting natural brows has never been so easy! With the Define and Blend Brow Pen, you can create defined lines and fill your brows with the perfectly angled tip!

BEST SELLERS

Brow Define and Blend
Natural Brown
Natural Brown
Brow Define and Blend
Naturally defined brows? EASY! With our slim angled tip, you can draw brow-like strokes to make it look real!
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Line Tattoo Impact Pen
Black
Black
Line Tattoo Impact Pen
The only 24HR long-lasting accessible liquid liner formulated with Japan technology!
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City Mini Palette
Rooftop Bronzes
Rooftop Bronzes
City Mini Palette
Master any NYC moment with The City Mini palettes, a collection of perfectly curated mini eye shadow palettes.
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Tattoo Brow Ink Pen
Gray Brown
Gray Brown
Tattoo Brow Ink Pen
High concentrated dye formula creates a tattoo effect that lasts up to 24 hours.
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EYE MAKEUP
  • MASCARA
    • All
    • Curl
    • Length
    • Volume
  • EYE LINER
    • All
    • Defining
    • Long Wearing
  • BROW
    • All
    • Defining
    • Shaping
  • EYE SHADOW
    • All
    • Blending
    • Highlighting
    • Liquid
    • Long Wearing
    • Matte
    • Metallic
  • MAKEUP REMOVER
    • All
    • Cleansing
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