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eyes-hero

EYES

With Maybelline New York's eye makeup products, open your eyes to a world of possibilities - from subtly lined eyes to dramatic smokey eyes, from bright pops of color to flirty blush shades.

BEST SELLERS

Volum' Express The Hypercurl Mascara
Black
Black
Volum' Express The Hypercurl Mascara
Your everyday mascara for a fresh, natural look
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Hyperink Liquid Liner
Black
Black
Hyperink Liquid Liner
Define your look with a liner that does it all!
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Fashion Brow Duo Shaper
Blonde Brown
Blonde Brown
Fashion Brow Duo Shaper
Say no to fake-looking brows! Now, it's so easy to get fuller, natural-looking brows!
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The Blushed Nudes Palette
Blushed
Blushed
The Blushed Nudes Palette
Make yourself blush with this 12-shades-in-1 rosy nude palette fit for any occasion
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HOW TO
MAKEITHAPPEN

FEATURED

THE MOST FRUSTRATING LINE EVER

To all the girls who's been on the receiving end of the infamous line, "It's not you..." - watch this video and get answers NOW!
TUTORIAL

FIERCE IT UP WITH HYPERINK LINER

Break up with your crayon liners and #FierceItUp with a liner that does all - the NEW Hyper Ink Liquid Liner! It's a hyper-intense ultra black liner that’s so easy to use – plus, it’s smudge-proof and long-lasting, giving you a bold, fierce look for up to 12 hours.
TUTORIAL

GET THE LOOK OF LOVE WITH HYPERCURL

Want to get the #LookOfLove? It's all in your eyes – and with Hypercurl Mascara, achieve bigger and brighter eyes for that instantly blooming, irresistible look.
EYE MAKEUP
  • MASCARA
    • All
    • Curl
    • Length
    • Volume
  • EYE LINER
    • All
    • Defining
    • Long Wearing
  • BROW
    • All
    • Defining
    • Shaping
  • EYE SHADOW
    • All
    • Highlighting
    • Long Wearing
    • Metallic
  • MAKEUP REMOVER
    • All
    • Cleansing
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