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MAKE THE RIGHT FIRST IMPRESSION

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No more mataray-looking eyes! Make the right first impression with full, natural-looking brows with the Fashion Brow Duo Shaper.
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NEW GENERATION MATTES

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Introducing the Powder Matte Lipsticks - our most lightweight mattes with 2x matte intensity and a powdery smooth finish.
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BEST SELLERS

White SuperFresh Powder Foundation
Natural
Natural
White SuperFresh Powder Foundation
Stay 12 hours fresh, fair, and matte all day with SPF 34.
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Volum' Express The Hypercurl Mascara
Black
Black
Volum' Express The Hypercurl Mascara
Your everyday mascara for a fresh, natural look
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Fashion Brow Duo Shaper
Blonde Brown
Blonde Brown
Fashion Brow Duo Shaper
Say no to fake-looking brows! Now, it's so easy to get fuller, natural-looking brows!
LEARN MORE
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FEATURED

THE NEW MAYBELLINE POWDER MATTES BY COLOR SENSATIONAL

Our smoothest, most lightweight mattes are finally here! Get ready to #PowderYourPout with the NEW Powder Matte Lipsticks by Color Sensational that comes in 15 shades.

HOW TO
MAKEITHAPPEN

FEATURED

ALWAYS #SUPERREADY WITH THE SUPER POWDER

At the end of the day, the Maybelline girl has all the right reasons to be #SuperReady every minute of every day - and she knows it's all worth it.
TRENDING

THE MOST FRUSTRATING LINE EVER

To all the girls who's been on the receiving end of the infamous line, "It's not you..." - watch this video and get answers NOW!
TRENDING

FIERCE IT UP WITH HYPERINK LINER

Break up with your crayon liners and #FierceItUp with a liner that does all - the NEW Hyper Ink Liquid Liner! It's a hyper-intense ultra black liner that’s so easy to use – plus, it’s smudge-proof and long-lasting, giving you a bold, fierce look for up to 12 hours.
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