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FIERCE IT UP WITH ONE EASY STROKE

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Go bold and fierce with Hyperink Liquid Liner. Application is so easy with its unique flexi cushion tip. Plus, it has a 12 hour smudgeproof, long-lasting and ultra black formula to step up your liner game.
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FEEL EMPOWERED WITH BOLD RED LIPS

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Achieve anything with 1 swipe of a matte red lipstick. The Creamy Matte Lipsticks have a matte cream formula and bold pigment color that'll give you the look of a power woman who never backs down.
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BEST SELLERS

White SuperFresh Powder Foundation
Natural
Natural
White SuperFresh Powder Foundation
Stay 12 hours fresh, fair, and matte all day with SPF 34.
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Volum' Express The Hypercurl Mascara
Black
Black
Volum' Express The Hypercurl Mascara
Your everyday mascara for a fresh, natural look
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Fashion Brow Duo Shaper
Blonde Brown
Blonde Brown
Fashion Brow Duo Shaper
Say no to fake-looking brows! Now, it's so easy to get fuller, natural-looking brows!
LEARN MORE
AIO Superiority Test

FEATURED

CLEAR SMOOTH ALL-IN-ONE POWDER FOUNDATION PUT TO THE ULTIMATE TEST!

With 5x oil control, 2x more lightweight, and all-day long-lasting coverage, we prove that the Clear Smooth All-In-One Powder can do it all.

HOW TO
MAKEITHAPPEN

FEATURED

EMPOWERED WITH KELSEY

Armed with her go-to red lipstick, the newest member of the #MaybellineSquad is bold, fierce, and #empoweRED to rule the spotlight. From school presentations to the modeling runways, It Girl Kelsey Merritt is here to prove that us girls can #MakeItHappen with a bold look and an even fiercer attitude.
FEATURED

FIERCE IT UP WITH HYPERINK LINER

Break up with your crayon liners and #FierceItUp with a liner that does all - the NEW Hyper Ink Liquid Liner! It's a hyper-intense ultra black liner that’s so easy to use – plus, it’s smudge-proof and long-lasting, giving you a bold, fierce look for up to 12 hours.
FEATURED

LIZA SOBERANO'S EVERYDAY MUST-HAVES

No doubt about it, Liza always looks naturally beautiful, both on and off-cam – and she’s here to share the 3 must-haves to achieve her everyday look!
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