NEW! FALSIES LASH LIFT MASCARA

Skip the salon hassle and get instant lash extensions with Falsies Lash Lift! Lashes so long, so lifted!

VIRTUAL TRY ON

SHOP SAFELY FROM HOME! Discover new fave shades or try on a bold new look with our Virtual Try On – all while in the comforts of your own home

NEW! SUPERSTAY MATTE INK ROGUE REDS

Our 16HR no retouch mattes, now in 7 new warm reds. Feel powerful and confident in red!

BEST SELLERS

Bare Temptations
Sensational Liquid Matte - The Nudes Collection
A liquid lippie that's so lightweight, it feels like you're not wearing any lipstick!
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Sand
Superstay Concealer
This full-coverage, yet lightweight concealer features a precise paddle applicator that effortlessly glides the formula onto the skin for a smooth, seamless finish.
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Black
Volum' Express The Hypercurl Mascara
Your everyday mascara for a fresh, natural look
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Natural Beige
Fit Me Matte + Poreless Liquid Foundation
Want the perfect foundation fit? It's all about matching skin tone and texture. Mattifying liquid formula ideal for normal to oily skin.
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