HOW TO CHOOSE THE RIGHT MASCARA

Mascaras are high-tech, transformative wonders. Much like how you have different outfits for different occasions, sometimes you need different mascaras for them, too. Last night's extra-dramatic look might not fly at this morning's Zoom conference, right?

Whether you favor full face glam or a natural, no-makeup makeup approach, mascara is the icing on the cake of any look. And there are so many types to choose from! Volumizing mascara, lengthening mascara, curling mascara… the list is never ending, which makes it so important to find the right one for you. No one does mascara like Maybelline, and our formulas are as tailored as a skincare regime and as customizable as any outfit.

Ready to open your eyes to a brand new look? Read on to see our range of mascaras and the different mascara wands of each one to find the perfect mascara for you.

BEST MASCARA FOR NATURAL, CURLED LASHES: HYPERCURL 

If your lashes are stubbornly straight, your best bet is an eyelash curler and Hypercurl Waterproof Mascara.  Align the curve of the brush to your lids and brush up in a zigzag motion to get the best curl. Just before it fully dries, use the tips of your fingers to push back your lashes to take your lashes to new heights. This is definitely the best Maybelline mascara for short, straight lashes!

BEST MASCARA FOR LONG, LIFTED LASHES: FALSIES LASH LIFT

To achieve your lash goals, choose a fibre-formula with a finely bristled spiral brush – almost like a comb. This will separate your lashes nicely while adding length. Avoid clumping by running the brush straight from the base to tip. No wiggling! For a salon-style lash lift effect, The Falsies Lash Lift Mascara is an absolute must. You know how when you get a great salon blowout, you feel like a billion bucks? That's what this mascara does for eyelashes. Lashes go from ordinary to energetic, and you don't have to fiddle around with a lash curler to achieve it. Fans also praise the way it adds easy, natural-looking fullness.

BEST MASCARA FOR FANNED OUT LASHES: LASH SENSATIONAL 

Stubby lashes are no match for a wand with thick bristles! A bristled-up brush like Lash Sensational Mascara will hold more product and capture each and every lash for a flawless flutter – perfect mascara for short lashes. A "fan-effect" is when eyelashes look like they reach out beyond the outer corners of eyes, not just out in front, giving the illusion of wider eyes and more lashes. Makeup artists will often add individual false lashes at the corners of eyes to create this flirty look, but you can get it with this cult-favorite mascara. The secret is all in the brush—it's a unique fanning brush with ten layers of bristles to define and separate lashes.

BEST MASCARA FOR VOLUMIZED LASHES: TOTAL TEMPTATION

Sometimes you want super-thick lashes. Sometimes you want super-long lashes. And sometimes you want both—without looking too over-the-top and "made up". That's where this amazing option comes in. Total Temptation Mascara is the best mascara for thin lashes if you really want to add up volume but not be too over the top. It features a creamy and whipped formula infused with coconut extract that helps builds lashes for full and soft volume.

BEST MASCARA FOR DRAMATIC, BOLD LASHES: COLOSSAL

Leave your falsies (and lash damage) at the door! All you need is a mascara with a dense brush and volumising formula. Wiggle the brush through your lashes and be sure to deposit most of the mascara at the base of your lashes. Our recommendation for bigger-is-better lashes that live for the drama? Colossal Mascara. Its ultra-volumising formula delivers on the full glam you crave – without clumps or flakes. Fans of this iconic yellow tube know that it's the secret to transforming lightweight, barely-there lashes to be impossibly full, fast. The extra oversized brush means one coat is all you need to see results, but the real secret is the formula—it's infused with plumping collagen!

Want to see these mascaras on you? You can try them virtually with our Virtual Try On here.