Apart from K-pop music and idols, dramas, kimchi, 10-step skincare, and more, what else comes to mind when you think about Korea? For beauty junkies, it's no doubt Korean makeup!
If you're one to follow Korean idols, then you've probably seen several K-beauty trends and had the urge to copy their looks. From the fruit juice look to aegyo sal or puppy, smiling eyes, you'll find a multitude of trends inspired by K-pop makeup.
Want to know what's hot in the K-beauty world? Look no further than ITZY, the fresh faces in K-pop and the newest global ambassadors of Maybelline New York. If you're inspired by the experimental and bold style of your ITZY faves and want to be just like them, you've come to the right place! Here's how you can get and rock that ITZY look.
Look 1: Yeji's Head-Turner Statement Eyeliner
The eyes are where you get to play around with most and show off your makeup skills. If you prefer an intense look that's strong and empowered with or without mask, step away from your usual cat-eye and try a fierce eye look inspired by Yeji. Don't forget to give your brows enough definition and coat your lashes with the right mascara to complement the eye makeup.
A little contouring, a light blush, and your go-to MLBB lip shade should complete the bold look.
Get this look:
Give your eyelids a wash of neutral eyeshadow color for the base. Next, grab your Maybelline Hypersharp Liner. The ultra-precise 0.01MM tip can help you line the waterline in slow and stamping motions to fill the gaps with precision. Then, start lining the upper lids and drawing a wing. The highlight of the look is the line flick detail on the tail and the inner eye.
For the final touches, fill the brows using the Maybelline Brow Define and Blend. The slim angled tip should give you more control when drawing hair-like strokes for natural yet defined arches. Lastly, curl your lashes and coat them with the smudge-proof Maybelline Hypercurl Mascara to hold the curl and define the lashes. Make sure to brush up from the root to the tip.
Look 2: Ryujin's Stunner Red Lip
Nudes are delicate, and tints in pink and purples are cute. But when it comes to making a strong impression, nothing beats a classic red. This red lip look on Ryujin is proof that a vibrant red shade can bring out your best features. You can go for minimal makeup and pull off a bright red lip or do it the Ryujin way--with a bit of contour, sleek eyeliner, and a ruby red lip to top it off.
Get this look:
Whether you're going for an effortless look or a more intense beat, start with a long-lasting foundation that provides buildable coverage but is still breathable for the skin like the SuperStay Liquid Foundation. Apply and build up as needed, then blend using your fingertips, sponge, or brush.
You can fill in your brows, use mascara, and finish it off with an intense yet lightweight matte lipstick, such as Maybelline's NEW Color Sensational Ultimattes.
Swipe on Color Sensational Ultimattes in More Ruby to give you that minimal yet powerful look. Even with an intense and highly pigmented color, it's lightweight and gives you that air plush matte finish. Did we mention it's non-drying, too? You can wear it all day without worrying about chapped lips.
If you're not shy like Ryujin (get it?), show off your features by contouring your face, highlighting the high points, and drawing a perfect winged eyeliner for the eyes.
Look 3: Lia's Show-stopping Monochromatic Makeup
Monochromatic looks are super easy for makeup enthusiasts and newbies. It's when you stick to one color for your lips, eyes, and cheeks. It can be sweet and simple or bold and beautiful, like how Lia does it. The look uses rich shades of red on the cheeks, lids, and lips, paired with an edgy eyeliner that exudes the retro-glam vibe that flawlessly combines the old and the new.
Get this look:
Make sure to start with a nice base using a foundation that gives you a natural finish and refines the pores like the Maybelline Fit Me Matte + Poreless Liquid Foundation, which already comes with SPF for extra protection against UV rays. Apply it onto the skin and blend using your fingertips, brush, or makeup sponge.
You can use the Maybelline Sensational Cushion Matte Lip Tint in the shade Red Lips Society to create the monochromatic look. It's highly pigmented yet leaves you with a soft matte finish--and yes, keeps your lips moisturized too with its Vitamin E enriched formula. Easily get that cushiony soft, plump lip look with your best new lippie. For the cheeks and lids, a little goes a long way--just apply a small amount and easily blend it out for that natural sun-kissed look. You can start with a thin application and build up the shade on the lips as you go for the color intensity that you want.
Look 4: Yuna's Less Dramatic but Equally Impactful Smokey Eye
If you believe in the "less is more" mantra, then these subtle smokey eyes are your best bet. This FOTD is an effortless look you can put together quickly for work or impromptu date ideas with your SO or girlfriends, especially with the right products. What's good with a silky and diffused smokey eye is how romantic it turns out. Once you try it, it'll make you sing, "dalla, dalla."
Get this look:
You can use the Maybelline City Mini Palette to give your lids a wash of subdued smokey eyes. Make sure to start little by little and build up the intensity of the color as needed. This palette offers six different shades that let you get creative and versatile with eye makeup looks.
Finish the look with the Maybelline SuperStay Matte Ink in a rich tone. This matte lipstick is transfer-proof and intense enough that you can wear it from morning to night or for special occasions. If you want to elevate the makeup, grab a spoolie, brush your brows up, and get your flirty lashes going with the Maybelline Falsies Lash Lift to lengthen the lashes and give it an instant lift.
Look 5: Chaeryeong's Subtle Yet Sophisticated Red Lip
Another "nude red lip" look but showcasing a different intensity--this look from Chaeryeong speaks class and sophistication, with a tinge of mind-your-own-business at first glance. The concentrated eyeshadow at the bottom lashes that connects it to the wing gives it an ethereal feel. Even you can pull off a sultry, do-it-like-a-Mafia statement red lip when you wear it with the right attitude.
Get this look:
Once you have a proper base, start drawing a strong line using the Maybelline Eye Studio Hypersharp Liner, which has an ultra-sharp tip for better precision. Make this line straight and thin. Don't forget to connect the liner to your bottom eye with a dark brown eyeshadow.
For the cheeks, you can use the Maybelline Cheek Heat Gel Cream Brush and build the color using your fingers or a brush to achieve a natural-looking flush.
Finish with a soft matte lip using the Maybelline Sensational Cushion Matte Lip Tint, which delivers high color intensity and lightweight blurring formula for that nice and plump matte finish. You can go sheer or bold with its formula, but to get Chaeryeong's electrifying look, you might want to go for a full lip look.
Rock the Trendiest Korean Makeup
K-pop idols without makeup look incredibly stunning for sure, but the power they hold when it's time to hit the stage is undoubtedly unmatched. They set beauty trends after trends with every single one they put out. So, make sure to watch and discover makeup trends and looks from your favorite idol groups.
Are you ready to try one of these looks? Browse these products on the website now. Don't forget to share this with your fellow MIDZY and rock these looks together!